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Workforce Joins No. 71 car as associate sponsor

Workforce - Occupational Health and Safety Solutions Company Will Take An Associate Sponsor Position in Every Race on Rookie of the Year Candidate's Chevrolet

Trackhouse Racing announced today that Workforce - Occupational Health & Safety Solutions will serve as an associate sponsor in all 38 races on Zane Smith's No. 71 Chevrolet in the 2024 NASCAR Cup Series season. 

"This is great news," said the 24-year-old Smith, who begins competition this weekend at the Los Angeles Coliseum in the Busch Clash. "To have success in this sport, corporate backing is as important as a good pit crew and we feel we found this with Workforce. I was able meet with them this week and everyone is excited for 2024."

The agreement is a multi-year partnership with an emphasis on expanding Workforce’s brand identity in NASCAR, showcasing the benefits of utilizing Workforce’s services to businesses involved in the sport, and an increased business-to-business marketing strategy across motorsports.

"Workforce has been involved in this sport for multiple years and truly understands the power of NASCAR. We are thrilled to partner with a team like Trackhouse - and a rising star of the sport such as Zane Smith," said Zach Roberts, Workforce’s President and Chief Executive Officer. "Our company believes this relationship will lead to success for both organizations on and off the track moving forward.”

In September, Trackhouse Racing announced a multi-year driving agreement with Smith, the 2022 NASCAR Craftsman Truck Series champion, and its aim to operate three full-time NASCAR Cup Series entries in 2025. In 2024, Smith will race full-time in the Cup Series, driving a Chevrolet for Spire Motorsports in an alliance with Trackhouse Racing. 

Smith owns nine Cup Series starts including a 13th-place finish in the 2023 Daytona 500 and a 10th-place finish in the Coca-Cola 600 in May. He retains his rookie status and will be one of the favorites for the 2024 rookie award.

About Workforce

Workforce is an Occupational Health and Safety Solutions firm based in Pittsburgh, Pennsylvania. Since 1995, Workforce has provided support to clients throughout North America through its Work Injury Management, Medical Bill Repricing, and Employer Services Divisions. The Work Injury Management Division provides employee access to telephonic physician services and expedited access to a nationwide network of specialty, imaging, and therapy providers – and client access to OSHA recordable injury investigation services, preferred medical provider panel development, and more. The Medical Bill Repricing Division assists clients in minimizing incident experience and injury frequency rates - which lessens their exposure to annual insurance premium increases. The Employer Services Division provides new employee onboarding and testing services, corporate safety committee oversight, required annual certification coordination, and integration of any required testing, licensing, or accreditation.Workforce’s mission is developing long-term partnerships with clients to have a successful and positive impact on any health and/or safety issue encountered by their employees at the jobsite or workplace.To learn more about Workforce – Occupational Health & Safety Solutions,

About Trackhouse Racing 

The Trackhouse Racing story began when Justin Marks retired from a full-time driving career in NASCAR and sports car racing to create Trackhouse Entertainment Group in 2020 with the goal of creating a racing brand that transcends the sport. Marks formed Trackhouse Racing which took to the track in 2021 with Suárez behind the wheel. In January 2021, the team announced a partnership with international superstar entertainer Pitbull who has been a frequent guest at NASCAR races and elevated Trackhouse’s presence through inclusion in several of his songs, music videos and named his current album “Trackhouse.” Midway through the 2021 season, Trackhouse Racing bought the NASCAR assets of Chip Ganassi Racing and began the 2022 season as its own two-car team with Suárez and Chastain as drivers. Chastain gave the organization its first victory at Circuit of the Americas in Austin, Texas and won again at Talladega (Ala.) Superspeedway. Suárez became the first Mexican (Monterrey) driver to win a Cup race when he dominated the Sonoma (Calif.) Raceway race that year. Chastain returned to victory lane in 2022 when he won at Nashville Superspeedway in June and at Phoenix Raceway in November. In December, Trackhouse announced its entry in the FIM MotoGP World Championship motorcycle racing series.  

About Spire Motorsports

Spire Motorsports is a NASCAR Cup Series and NASCAR CRAFTSMAN Truck Series race team co-owned by long-time NASCAR industry executives Jeff Dickerson and Thaddeus “T.J.” Puchyr. In 2024, Spire Motorsports will campaign the Nos. 7, 71 and 77 Chevrolet Camaro ZL1s in the NASCAR Cup Series with drivers Corey LaJoie, Zane Smith and Carson Hocevar, respectively. Spire Motorsports earned its inaugural NASCAR Cup Series victory in its first full season of competition when Justin Haley took the checkered flag in the Coke Zero Sugar 400 at Daytona International Speedway on July 7, 2019. Less than three years later, William Byron drove Spire Motorsports’ No. 7 Chevrolet Silverado to its inaugural NASCAR CRAFTSMAN Truck Series win on April 7, 2022, at Martinsville Speedway. The team’s most recent win came on May 20, 2023, when Kyle Larson took the checkered flag in the Tyson 250 at North Wilkesboro Speedway.


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