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WeatherTech to sponsor Smith's No. 71 for 2024 Daytona 500

WeatherTech, a leading manufacturer of premium American-made automotive accessories, home and pet care products, will serve as the primary sponsor for Trackhouse development driver Zane Smith’s No. 71 Chevrolet fielded by Spire Motorsports for the 2024 Daytona 500 this February. 

“I think everyone in the automotive and racing world knows WeatherTech and its commitment to motorsports over the years,” said Trackhouse owner and founder Justin Marks.

“What an absolute honor it is for us that WeatherTech will be part of our 2024 developmental season with Shane and Zane. I raced sports cars for years and got to know David and Cooper MacNeil, while witnessing their colors take the checkered flag many times. Who better to pair with Shane than a company like WeatherTech that has played such an important role in sports car racing.

“It will be a career highlight for me to see the familiar WeatherTech scheme on a NASCAR Cup Series car in the Daytona 500 with Zane Smith.” 

 “This is great news for us,” said the 24-year-old Smith who has won nine truck series races in four seasons. “I hope our Chevrolet is fast because I know we are going to look good in the WeatherTech paint scheme.”  

 Smith said he’s been a WeatherTech customer for years.

“I’ve already gone to WeatherTech’s website to find things for my personal cars,” he said. “You always want a sponsor who does cool things or makes cool stuff and looks like we got one of the best for Daytona.” 

In addition to Smith, Trackhouse announced that WeatherTech will serve as the primary sponsor for a majority of three-time Supercar champion Shane van Gisbergen’s NASCAR Xfinity and Cup races in 2024. 


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